- PAID SEARCH AUDITS
Paid Search Audits That Reveal Wasted Spend
A strong paid search account should support growth, not drain budget. Our paid search audits uncover wasted spend, tracking gaps and missed opportunities across Google Ads and other paid campaigns.
- Account Analysis
- Waste Detection
- Conversion Review
- Growth Opportunities
Hidden Issues Can Affect Paid Search Performance
Mismatched search terms, inaccurate conversion tracking, and poor campaign structure can quietly drain your ad budget. As a professional digital agency, we identify and fix the issues limiting your paid search performance so your campaigns run more efficiently and deliver better results.
- Target Audience
Search Audit Designed For?
B2B Marketing Teams
- Campaigns that aren't performing like they used to
- Relying on ad hoc strategy with limited testing
- Flat or inconsistent ROAS despite active spend
B2C Business Owners
- Wanting to maximise returns from ad spend
- Considering bringing paid media in-house or outsourcing
- Full-funnel tracking with clear attribution on results
- OUR AUDIT PROCESS
From Account Review to Action Plan
Access Review
Confirming access scope and reviewing the available account data.
Opportunity Mapping
Highlighting the areas with the best improvement potential.
Performance Analysis
Studying campaign results, search terms, and conversion trends.
Issue Detection
Identifying wasted spend, tracking errors, and structural weak points.
Recommendations
Delivering a prioritized list of fixes found in the audit and next steps to follow.
Reporting
Providing actionable reports with insights and summaries.
- PERFORMANCE THAT MATTERS
Transparent Reporting and Practical Insight
Pointing out errors is the easy part, but the real value lies in grasping the reasons behind an account’s performance. We dissect the metrics that drive return on ad spend, lead quality, and conversions, turning the next move from uncertain to obvious.
- Packages & Pricing
Paid Search Audits
Select an evaluation framework designed around your current ad account inefficiencies, wasted spend hotspots, and conversion leakage points. Each package includes structure analysis, keyword quality score reviews, bidding strategy audits, negative keyword expansion, and a prioritized action report.
Struggling with high acquisition costs or low returns on your PPC campaigns?
We partner with brands and marketing teams to uncover hidden structural flaws and unlock immediate budget savings across your search ad accounts.
All prices exclude VAT where applicable. Need a custom budget tier? Get a custom quote →
What the Free PPC Audit Includes
- Account structure across campaigns and ad groups
- Budget allocation and bid strategy setup
- Search terms burning budget without converting
- Landing page alignment with your ad copy
- Accuracy check on your conversion tracking
- Audience targeting and reach review
- Ad copy performance and Quality Score check
- A written summary of findings to act on
The Result? You walk away with clear, prioritized recommendations you can implement right away to improve performance.
- Blogs
Our Blogs
Note The prices in this guide are estimates based on industry research, practitioner surveys, and
TL;DR Summary Digital advertising now makes up the biggest share of global advertising spend, but
TL;DR Summary Getting your content into Google’s AI Overviews starts with something unglamorous. Google has
Your next customer may never visit Google. Instead, they ask ChatGPT, Gemini or Perplexity which
- FAQS
Frequently Asked Questions
How long does a paid search audit take?
Typically, a thorough audit is finished within one to two weeks and includes a review of the account, an assessment of performance, and the creation of a strategic plan. The exact timeline may vary a bit based on the size of the account and the length of its campaign history.
Do you work with small accounts?
Yes. We review accounts of all scales, from small local campaigns to extensive advertising budgets.
Will I get a written report?
Absolutely. You’ll get a complete written document outlining the findings, priorities, and recommendations.
Will the audit disrupt my live campaigns?
No. It’s read-only review work. Nothing pauses, changes, or gets touched until you decide to act on the recommendations.
Who actually does the audit?
A paid search specialist reviews the account directly, not an automated tool spitting out generic flags.
What platforms do you audit?
We review Google Ads as well as any other paid‑search accounts, based on where the advertising spend is allocated.
Do you need access to my account?
Yes, we request read‑only permission, which lets us examine the account’s data and performance without making any changes. This access can be revoked once the audit is finished.
What happens after the audit is complete?
Once the audit is finished, you’ll receive a concise summary of the findings along with a ranked action plan that shows exactly which issues to tackle first and why.
What if the audit finds nothing wrong?
That happens, and it’s still useful. Confirming an account is well-structured saves you from chasing problems that don’t exist.
Can you implement the recommendations, or just report them?
Both, depending on what you want. Some clients take the report to their own team; others have us execute the changes directly.
- Talk to our team
Get in Touch
30 N Gould St, Ste R, Sheridan, WY 82801
+1 (619) 218-0527
16 Sovereign Court, Brighton Marina, BN2 5SH
+44 7469 079603
info@ranklizer.com
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